This content was originally published on Icon Visual Marketing’s blog. All work is property of Icon Visual Marketing and Provincial Land Developments. 

The Opportunity

In late 2017, Icon Visual Marketing was approached by Provincial Land Developments whom had secured a sub-division in the rural NSW town of Goulburn. This was the first property development project undertaken by PLD, whom had stronger experience in marine security.

What we did

Icon Visual Marketing set about building a community from the visions of the PLD directorship. Engaged due to an extensive experience in property development along with an integrated, full service offering our team built an authentic identity around the boutique subdivision. The project resulted in the conception of The Tillage, an identity that pays homage to Goulburn’s agricultural roots.



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