Bakers Maison: A well-baked plan

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The Opportunity

Bakers Maison is Australia’s leading provider of fully-baked and par-baked frozen baked goods to the foodservice industry. With the B2B bakery making a sizable investment in a new facility at their Revesby location, the need to tell a story was rising. The aim of the new video was to demonstrate the Bakers Maison process and communicate the scale of the new factory to stakeholders internally and externally.

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What we did

Taking the bashful yet modest personality of the Bakers Maison brand, Icon Visual took a playful, documentarian approach to tell their story. This allowed Bakers Maison to communicate the broader brand message and the quality of their product to internal and external stakeholders at multiple levels.


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