Bakers Maison is Australia’s leading provider of fully-baked and par-baked frozen baked goods to the foodservice industry. With the B2B bakery making a sizable investment in a new facility at their Revesby location, the need to tell a story was rising. The aim of the new video was to demonstrate the Bakers Maison process and communicate the scale of the new factory to stakeholders internally and externally.
What we did
Taking the bashful yet modest personality of the Bakers Maison brand, Icon Visual took a playful, documentarian approach to tell their story. This allowed Bakers Maison to communicate the broader brand message and the quality of their product to internal and external stakeholders at multiple levels.