Hawker Pacific: A bird of many feathers

This content was originally published on Icon Visual Marketing’s blog. All work is property of Icon Visual Marketing.


The Opportunity

Hawker Pacific is a leading integrated aviation services brand with a strong presence across Australia, the Middle East, Asia and the Pacific. With a plethora of different business units spread across these territories, Hawker Pacific required a single supplier for all marketing that could unite their brand.


What we did

Icon Visual Marketing has worked in collaboration with Hawker Pacific to clarify and reinforce their brand across their network. By understanding the complexity of the aviation giant, we have developed a unified communications plan and galvanized brand position. A multi-level engagement strategy has sought to bring clarity to stakeholders in business units all over Australia, Asia and the Pacific.





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